How Does This Work?

Adidas is selling Boston Marathon clothing and other paraphernalia. Adidas-Boston

My question is can a person who has never ran Boston and has no hope of ever qualifying buy and legitimately wear Boston Marathon clothing? I mean, you're going to get asked about it. "How was Boston? What was your time?" And you'll have to reply with, "No, no, I didn't even qualify." That's just embarrassing. I didn't even feel right putting my 26.2 sticker on my car until I had actually finished a marathon (it went on right after I finished, though!).

I didn't even run in this shirt till I had finished a half!